Business development · We grow itGood software still needs a market.
Plenty of good products fail because nobody planned how they would reach customers. We help you decide what to build and for whom, plan the launch, and set up the systems that turn interest into paying customers.
Because the same team also builds and runs software, the plan stays realistic: what the product can do, what it costs to run, and what has to be true for the numbers to work.
What we do
Product strategy
Turn an idea into a validated plan and business case: who it’s for, what the first version must do, and what it’s worth.
- Customer and competitor research
- The first version scoped to what matters
- A business case with the numbers behind it
Go-to-market strategy
Market research, positioning, pricing and a launch plan for a new product or a new market.
- Positioning and messaging for each audience
- Pricing and packaging options
- A launch plan with channels, timing and targets
Growth systems
CRM, lead generation, sales and marketing automation, and websites and SEO that bring customers in and keep the pipeline moving.
- CRM set up around how you actually sell
- Lead capture, scoring and follow-up automation
- A website and content that rank and convert
Partnerships & sales
Hands-on business development: finding partners, distributors and clients, and opening new markets with you.
- Target lists of partners, distributors and clients
- Outreach and introductions
- Support through proposals and negotiation
Good fit for: Launching a product, entering a new market, or a sales process that runs on spreadsheets and memory.
How it works
- 01
Discover
We learn your market, customers and numbers through interviews, data and research.
- 02
Decide
Together we agree the positioning, the plan and the targets, in writing.
- 03
Set up
We put the systems in place: CRM, automation, website and content.
- 04
Grow
We run or support outreach, review results with you and adjust the plan.
Questions
Do we need to build software with you to use this?
No. Business development stands on its own. It works best when it’s planned together with the product, but plenty of clients come to us only for strategy or growth systems.
What do we get at the end of a strategy project?
A written plan you keep: who the product is for, how it’s positioned and priced, the launch steps, and the targets to measure it against.
Can you run outreach and sales for us?
Yes, as part of partnerships and sales: building target lists, making introductions and supporting you through proposals. You stay the one who signs.
Which CRM and tools do you work with?
Whichever fits how you sell. We’re happy to set up a new CRM or tidy and automate the one you already pay for.
Tell us where you are.
A person from our team will reply, usually within one working day, with a suggested first step.
Get in touch